Print Marketing With QR Codes

Print marketing is still a powerful way to grab your audience’s attention—whether it’s flyers, signage, or your festive Christmas cards. But how do you make it easy for people to jump from print to your digital world? Enter QR codes.

Once considered dead, QR codes have made a massive comeback. Thanks to smartphones having built-in QR readers (and Covid check-ins teaching us all how to use them), they’re now a seamless way to connect offline with online.

Why use QR codes?

• Direct customers to a lead form or special offer
• Collect valuable first-party data
• Link to engaging videos or virtual experiences
• Grow your social media following
• Run competitions or gather info for email campaigns
• Share extra product or event details

How to make it work:

1. Create your QR code with an online generator (there are heaps of free ones).
2. Include a clear call-to-action like “Scan for 10% off” or “Take a virtual tour.”
3. Send users to a landing page designed just for them—don’t just send them to your homepage.

QR codes turn your print marketing into an interactive experience your audience will actually want to use.

Ready to add QR codes to your next print run? We can help you design and print materials that connect the best of both worlds.